
Baby Week 34 – A Request To Enfamil
December 5, 2008
An interesting side effect of being pregnant or being a new parent is that companies love to give you free samples of stuff. I can remember getting a free diaper bag filled with Similac supplies, and Enfamil regularly sent me cans of formula or coupons. Pampers just sent me a diaper, and I’m sure I’ll get some samples from Huggies and Luvs again sometime soon. It’s great – all that baby paraphernalia can get expensive, and who doesn’t love free stuff, right?
It turns out, there is something free that I don’t love. Enfamil Next Step. I wish they would just leave me alone! I’ve gotten no less than 4 coupons for it in the mail in the last month. Last week we got a sample canister of it. Enfamil advertises Next Step as a “milk based formula designed for your 9-24 month old.” Well, I don’t have a 9-24 month old. I won’t have one for another 10 months – so your free stuff is not helpful! When Xander was 9 months old, I asked our pediatrician about it – he said that unless Xander was underweight, or needed some other nutritional supplement, there was no need to switch from regular formula to “Next Step” formula.
Additionally, once kids reach that 12 month mark, you can give them regular milk – whole for the first year, and then reduced fat after that. Since milk usually hovers around $3 a gallon, and formula costs at least $25 for a can, unless there was some excellent medical or developmental reason to keep your kid on formula, who can afford (or would want) to do that??
So Enfamil Next Step, I’m all set – I’ve got plenty of coupons and free samples that I will never use. I can understand why you’re having trouble marketing this relatively useless product, but I promise you – I’m not going to be trying it out anytime soon. How about sending me some free samples of your infant formula instead? Now that would be useful!
